4 ways to increase sales to existing customers
One of the well-known facts in the marketing world is that it is always easier to increase the income from an existing customer than to acquire a new customer. Many businesses make a mistake on this point and invest enormous efforts only in acquiring new customers, instead of cultivating the existing customers and increasing their income at the same time.
How to increase sales from an existing customer?
1. Let's start with the most basic thing – to let the customer feel at home. How do you do that? A simple tool that earns you a lot of points – a recognized call when the customer calls, or the bounce of the customer's history when they contact in any other way. Identifying the customer's preferred products, recording the previous interactions and more – all of this can be made possible by a good business management system that not only connects the customer data with their sales data, but actually performs the sale through the customer card, and of course interfaces with the business's switchboard.
2. Perfect service – Perfect service is possible thanks to a task management system that connects the business management to the tasks assigned to each of the employees. Often, while interacting with the customer or during the sale, we will encounter an additional or ongoing need, such as a special request for shipping or a certain packaging, or even special instructions for the invoice. In such a case, an assignment of a task to each and every one of the employees must be entered into the system – to the warehouse employees, to the delivery person, or to the finance department, and everything is documented and carried out within the main system and with tracking capability.
3. Personalized promotions – It is enough to see the customer's history to easily know which operation will be particularly effective. Through a business management system that integrates a CRM system, it is also possible to analyze the activity of the customers, to build personalized promotions for them, and to reveal the right promotion for the customer. Of course, it is also possible to analyze the effectiveness and usefulness of the customers in the various promotions.
4. The ability to predict the customer's next purchase – The power to market to the customer at the exact time when their need arises, is a real superpower – by analyzing the customers' last purchases, it is possible to anticipate their next purchase and make an appeal to them at exactly the right moment. Purchase forecasting is a unique feature that exists in some business management systems that exist today and it is a feature that will not only yield you easy sales, but will also significantly increase customer loyalty and sympathy.
As you can see above, a CRM system built precisely for the needs of retail, can unite the sales data with the identity of the customers, and enable a variety of marketing activities with the customers, increasing their preference and loyalty, and finally increasing their income.
It is important to remember that a loyal and satisfied customer is a customer that is worth much more to the business than a new customer. The loyal customer becomes an ambassador, and thus the investment in him will be worth even more, when he will recommend the store to other customers.
Boss's system is one of the innovative systems that enables everything – and much more. And now the system is offered for a free trial for 30 days. Download it right down here and get to work, we're sure you'll want to stay with it forever.
